February 9, 2015 artsetters

Yuli Serfaty: From Tel Aviv To London


Yuli Serfaty first came to our attention when we were scouting the best young Tel Aviv creatives to showcase in our ArtSetters space at the BrownTLV Hotel. It wasn’t long before we fell in love with her work and the lady behind the pieces. We invite you to get to know Yuli from our interview below.

1. When did you decide to become an artist? What made you go for it? It was never a decision, this is just who I was from day one. I’m very passionate about art and design and couldn’t really see other options for me.

2. How has growing up in Tel Aviv inspired your artwork? I believe there is no one specific thing in a place that inspires people, it’s the place as a whole, with it’s pros and cons. I also think my parents and their friends, who a lot of them are artists, curators, gallerists, and other creatives of all sorts, has made a huge difference to my artistic education. Being the oldest daughter, I would often hang out with the grown ups and not the other children, so I really got to learn a lot.

3. Who is your favorite Israeli artist? Why? Who is your favorite international artist? Why? That is a very though question. I think my favorite international artist is Ai Wei Wei, but I also want to say Anish Kapoor, James Jean, Moonassi, Louise Bourgeois Ed Atkins, and I’m sure I’m forgetting quite a few. I was always a huge Leonardo Da Vinci fan too. Ori Gersht must be my favorite Israeli artist.

4. What inspires you?  How often does your inspiration change? I’m a true nature freak, so nature is a massive inspiration source for me. Studying philosophy was a life changing experience, so I think I’m influenced by that as well. these are the most interesting inspirations for me, which are constant, and then there are the visual inspirations, which is more fluid and variant.


Yuli Serfaty Artist Tel aviv

5. You’re now attending art school in London. Why CSM? Why study abroad? What encouraged you to make the leap to live in a foreign country. First of all, London is an immense art, design and innovation center. Living here and being surrounded by art and creativity wherever I go is very inspiring and motivating. CSM is has 5,000 students, all studying art and design, all in my age group, with the best designers as tutors, a very wide range of facilities, and a lot of eyes pointed at hard working, talented students. The teaching style is very much based on self initiative work, so we have complete creative freedom. Where else should I be if not here?

6. I know you’ve just started immersing yourself in London’s art scene, but what differences do you see between London’s art scene and Tel Aviv’s art scene. I guess London’s art scene is much more intertwined in everyday life, and much more variable than Tel Aviv. But as you said, I haven’t been here long enough to really know.

7. Favorite gallery in London? Please provide address.
Saatchi Gallery
Duke Of York’s HQ,
King’s Road,
London SW3 4RY
020 7811 3070

8. What do you love most about London over Tel Aviv. What do you miss about Tel Aviv? What I love about London most is the concentration of creatives from all around the world in this one place, and the great opportunities there are here for interesting collaborations. I miss how small and accessible Tel Aviv is!


Yuli Serfaty Artist Tel aviv

9. What’s your dream as an artist? What’s your biggest fear as an artist? I want to have a solo show at the Tate Modern (or MoMa, the MET is also fine). I want to make a nice living by doing art and make a change in the world. I am a great “make a plan to have a plan” believer, that means I have a plan, but I always change it according to what’s happening in real life. So if I have a goal, and my plan is not working, I just change the plan, or pay close attention if my goal is now irrelevant. So basically this attitude to life says I can never fail, because I will just keep trying other things and then want other things when I get those ones. This might be my goal now, but when it comes to it, it’s about the journey, not the goal!

10. What’s a song that’s stuck in your head?

11. Do you have a favorite quote? Please share! Tell us why you love it.  “Everything you want is on the other side of fear”.
I think that’s self explanatory…

Yuli Serfaty Artist Tel aviv