Inspired by the world of dance, the lovely spirit and textile designer, Tamar Branitzy, shares her first creative memories as a child, and her desire to design patterns and prints for interior and fashion brands.
What inspired you to be a designer and how did you get started?
I started to dance and draw by the age of 4. My first creative memories are from when I was 4, and I used to draw colorful women with crazy outfits and give them names. I was inspired from the world of dance, classic and modern. I danced until I was 18 and now I continue to draw and take pictures of this fantastic world that still moves my imagination today.
Where were you born, where have you lived most of your life, and how has this influenced your brand?
I was born and raised in Israel. I find this country beautiful and exciting and I am inspired by the beauty around me. We have a desert on one side of the country, and green forests on the other side. I travel a lot within Israel, take pictures, and collect flowers and leaves that I bring to my studio. I create collages with the textures of the leaves and flowers to inspire by scarf collections.
Describe your day in the life?
Every morning, I run on the beach to get some exercise, and then I arrive to my studio Mid-South Tel Aviv. Sometimes, I sit and draw more collages for textiles. I welcome visitors in my workshop so they can see and feel my creations. I also teach fashion and textile design and I design for interior and fashion brands, so each day is a new and colorful experience for me.
What materials do you use and where do you source them?
I use haute-couture chiffon fabrics for my scarves. They are soft and feminine and their movement reminds me of the American dancer Isadora Duncken.
What gets your creative juices flowing? Are you an early-bird or a night owl? What songs are you listening to? What are you wearing?
Doing sport and moving my body, with exercise such as Pilates and running, gives oxygen to my mind.
Since I often work alone, I listen to a lot of music, including: Cotton Jones, Beach House, Deus, Younger Brother, Patti Smith, Yeman Blues, and Massive Attack.
I wear a lot of vintage clothing. I combine old laces, vintage accessories with big brands such as Zara and Mango, and mix in a few local Israeli fashion designers. My scarves are the final touch.
Describe the first piece you ever designed…
Oh, it was the most ugly green cotton bag! I mixed all kinds of green and stitched the fabric together. I wonder where is it now…
Who is your mentor?
I wish I had one.
How would you describe your personal style, both wardrobe and home decor?
My wardrobe and home decor style is a mix. My artwork, inspired by photographs, drawings and textile art, help me create my scarf collection. As for my wardrobe, I mix vintage accessories with big brands such as Mango and Zara. And for home decor, I shop for Ikea pieces that I mix with 50 year old furniture.
What advice would you give to up & coming designers that want to start their own brand?
Just do what you feel for. People will follow your internal flame.
What’s next for you?
I will keep designing more collections of scarves for new worldwide customers. Also, I would like to design patterns and prints for more interior and fashion brands.
Product Categories: Fashion accessories
Favorite Color: Green
FB: tamar branitzky- textile design studio https://www.facebook.com/TamarBranitzkyTextileDesignStudio/
*Photography by Roy Mizrachi and Gilad Bar Shalev